Stevens 470

Stevens470 is an experienced multichannel marketing firm. We enable clients to achieve their business objectives by developing effective communication throughout media channels and customer touchpoints.
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Events at Stevens 470

Coffee Hour at Stevens 470
Brand Management
March 24, 2010 info >>

Stevens 470 News
Developed by Stevens 470, the Greater Springfield Convention & Visitors Bureau has launched a new website ArtsPioneervalley.com. Dedicated to the arts community in the Pioneer Valley, the website will gather the cultural happenings in the Pioneer Valley and present them in one easy-to-use website for visitors and locals alike. Be sure to visit and post your arts related events for free at ArtsPioneerValley.com.

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Etching Press
I have just been lent a beautiful etching press from Greenfield Community College. The move required a car carrier and a pallet jack, plus being rolled on pipes (its heavy). Here it is on its first day at the studio.

The mission of the Multichannel Marketing Institute is to expand the understanding of multichannel marketing throughout the business community enabling businesses of all sizes, including Business to Consumer and Business to Business, to effectively utilize all pertinent channels for branding, marketing and business growth.
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Tina Stevens

I am ever fascinated by design and marketing - especially by the human behavior behind the buying decision, whether one person’s decision to buy sneakers or a corporate decision to sell banking using dinosaurs. I have been an independent entrepreneur for over 30 years. It is not the simplest way to earn ones keep, but it is always interesting. It requires a unique balance of actively directing the business while also being guided by new technology, human behavior, client needs and the current state of the world.

Principal and Creative Director of Stevens 470
Director of the Multichannel Marketing Institute

MA Advertising Design | Syracuse University
BA Graphic Design | Westfield State
AS Graphic Design | Greenfileld Community College
RYT200 Certified Yoga Teacher

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December Coffee Hour at the Studio

December 17, 2009 by Tina Stevens

From the left: me, Kevin Boyle of American Benefits Group, Ted Cassell of Park Square Realty, Rick Miller of RJM Landscaping, Christine Hill of RJM Landscaping, and Jennifer Champigny of Stevens 470

Yesterday was our monthly Coffee Hour at Stevens470 and we asked the question "is your marketing ready for 2010?" We were so pleased that several businesses joined us to answer that big question. We did a review of the information that goes into a marketing plan and why it is so important to have one in place guiding your business in the direction that you have chosen.

I think our most relevant topic was the understanding of who we will be in 2010 - the business we embrace and present to the world - will be the business that we are for years to come. 2010 will be a watershed year as all our businesses continue to evolve due to economic changes. So, who are we now, and what can we do to improve and expand our services in the coming years? My hope for all of us in business, is that we can embrace and display the courage to be the greatest business possible. This time of change may be the perfect opportunity to tailor your business into your very finest.

Happy New Year to everyone and I wish you courage and success!

Our next Coffee Hour will be "New Years Resolutions for Your Website" on January 20, 2010. Please join us for an interesting discussion and a light breakfast. If you are interested, you can register at our website http://www.stevens470.com/coffee-hours.html

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Comment by Bob | 01/12/2010

Looks like it was a great time. I look forward to the next coffee hour. Hopefully I'll be able to attend.

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December Coffee Hour at the Studio

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